Discover the Personal Side of Insurance with Amanda Morris
Amanda Morris: A Journey into Insurance Broking
Amanda Morris, founder of a successful insurance brokerage, shared her inspiring journey with Sally Richardson from Arteva in a recent interview on Beyond the Policy: Stories with Insurance Brokers.
Starting 17 years ago with no prior insurance experience, Amanda was drawn to the brokers she worked with and their passion for business. This sparked her interest in insurance broking and stepping into the industry as a business owner.
Building Relationships Beyond Insurance Policies
For Amanda, insurance broking is about more than just placing policies. It’s about building meaningful, long-term relationships with clients and being there when they need it most. Running a business with no prior knowledge of insurance was daunting, but the personal connections she made were incredibly rewarding. Amanda values the deep, human aspect of the industry—creating bonds that go beyond transactions.
A Deep Emotional Commitment to Clients
Insurance may not seem glamorous, but for Amanda and her team, it’s deeply personal. “We’re protecting our clients’ biggest assets, and the impact of a loss can be catastrophic,” she says. This emotional investment is what sets her business apart. Her philosophy is rooted in caring for people—not just as clients but as friends. Trust, loyalty, and long-term relationships are central to Amanda’s approach.
The 2015 Superstorm in Maitland
A defining moment came in 2015 during the superstorm in Maitland, which devastated her office and clients. “I drove around visiting clients whose businesses were flooded. Even though I couldn’t do much, just being there made a difference,” Amanda recalls. This experience reinforced the importance of insurance as a tool for providing peace of mind during challenging times.
The Power of Premium Funding for Business Growth
Amanda also highlights the role of premium funding in supporting business growth. One client, looking to franchise, achieved their goal sooner with the help of premium funding. This financial tool helps businesses manage their cash flow while securing the right coverage.
A People-First Culture in Insurance
Amanda believes that a people-first culture is key to success. “If you look after your people, they’ll look after your business,” she says. By fostering a positive environment for her team, Amanda ensures this care flows through to her clients, building trust and loyalty.
Insurance Broking: More Than Just Policies
For Amanda, insurance broking is about making a real difference in people’s lives, creating a legacy of care, trust, and support that lasts for years.
